There is a trend for organizations or businesses to create a Facebook page without having a dedicated webpage.

Facebook page is easy to set up and provide the benefit of easy communications.

However, organizations or businesses which rely only on Facebook page, is missing out a bigger pie. Traditional webpage, regardless of static pages or content management system based, still has its usefulness in the today’s age of social networking.

Firstly, a person interested in the service or product is more likely to do a search using traditional search engines (like Google, Bing or Yahoo!) than to use a Facebook search. By having a dedicated webpage opened up the opportunity being found by these search engines.

The other reason is that, a professionally done webpage can add credibility to the business or organization. This webpage is the virtual store front gives the visitors the first impression. Personally, I would assess how informative is the webpage and how easily I can access to this information. In general, I would more likely to have trust with a page with a lot not be able to provide such ease.

Overall, I find that, a dedicated webpage still has its usefulness as a virtual store front being found by the search engine. A Facebook page is a very useful social marketing tool to remain in touch and build connection. Having both would definitely help the organization or business in its functions.

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